Effective : 1 / 1 / 2020

Welcome  Retailers Association of Massachusetts

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Healthy Actions

Healthy Actions is an easy way for you to get motivated about getting and staying healthy—and earn up to $300. Now is a great time to be healthy. If you're currently making healthy choices or have decided it's time to change your lifestyle, why not get rewarded for it?

Weight-Loss $150 Reimbursement

Get reimbursed up to $150 each year for participation in a qualified in-person or online weight loss program.

Fitness $150 Reimbursement

Get reimbursed up to $150 each year for membership or fitness class fees at a qualified full service health club or a fitness studio with instructor-led group classes.


Enjoy exclusive members-only savings on healthy products, along with discounts on health and fitness clubs, equipment, weight-loss programs, healthy travel and food, and much more.

  • Get weekly deals via email and save with just one click
  • Take advantage of ongoing healthy offers
  • Save on premium brands, locally and nationally
  • Earn rewards when you refer other members
Living Healthy Naturally

Save up to 30 percent on acupuncture, massage therapy, and nutrition counseling.

Quit Smoking

It's never too late to quit tobacco. People who quit, regardless of age, live longer and healthier lives than people who don't. Be one of them. We're here to help. Use this guide to learn more about smoking cessation programs offered through Blue Cross and breathe easy again.

Nurse Hotline

Call the toll-free Blue Care Line for answers to your health care questions 24 hours a day at 1-888-247-BLUE (2583).

Pregnancy and Baby

Have questions about getting pregnant, pregnancy, labor, and what to expect during baby's first year? We're here to help you with a full range of maternity programs and benefits. We encourage you to explore all your benefits for starting and growing your family.